Telling the story of technology built for good.
Google invests in founders and nonprofits using technology to solve global challenges. We led the content strategy, stakeholder engagement, and storytelling that brought those founders to the forefront, driving visibility for two $25M Impact Challenges and a global accelerator program.
- Client
- Google for Startups Accelerator and Google.org
- Where
- Global
Google Accelerator supports thousands of mission-driven startups across 12+ regions, and Google.org funds nonprofits worldwide. Their impact was real, but the stories behind it weren’t reaching the entrepreneurs, investors, media, and applicants who needed to hear them.
Put the founders on camera.
We aligned internal teams, global entrepreneurs, VC networks, media, and Google leadership around one story: technology in the hands of the right people changes lives.
What the work delivered.
Led marketing for the Google.org and Google AI initiative awarding grants and program access to organizations using AI for social good.
Drove storytelling for Google.org’s open call funding pathways to prosperity, with awards of up to $2M per initiative.
Created a five-part video series featuring entrepreneurs using advanced technology to solve global challenges.
of engagement points across the Accelerator campaign.
global regions reached through Google Accelerator content and engagement.
Interviewed nonprofit founders and produced videos showcasing their organizations’ impact.
Outcomes for Google.
Positioned Google Accelerator as a leader in innovation storytelling.
Stronger visibility for the Accelerator among founders, VCs, and media.
Compelling stories that brought the Impact Challenges to mission-driven organizations worldwide.
A founder’s own story.
“Michael understands that the most powerful thing we can share is a founder’s own story. He led content strategy and stakeholder engagement for Google for Startups Accelerator across 12+ global regions, aligning our internal teams, VC networks, media, and leadership around one narrative. His Ideas to Reality series put founders using advanced technology on camera and generated millions of engagement points. He brought the same authenticity to two $25M Impact Challenges with Google.org, helping us reach the organizations doing the most important work.”
Danny NavarroHead of Google for Startups Americas